How to collect donations and increase donation volume as part of your ticket sales or booking


Required time: About 30 Minutes

How to collect donations and increase donation volume as part of your ticket sales or booking

This article and video, demonstrates how to create one or more donation pages for different causes so you can collect donations and integrate the donation collection in the purchase fellow to significantly increase the volume of donations and create an integrated ticketing and donation collection system.

In another video I explains how to attract and motivate sponsors and advertisers to support your events and give them great value to do so.

If you are a non-profit or charity organization who create or perform events or sell tickets, admission or registration, or if you are for-profit organization but support charity causes as part of your events, this video is for you.

It applies to:

  • Schools, educational institutes and school events
  • Community theater and performing art groups
  • Churches, synagogues and other religious organizations
  • Museums, theme parks or activities
  • Cultural events
  • Charity organizations
  • Gala and fund-raising events
  • Classes
  • Any event, booking or registration that supports a charity or non-profit cause or organization
  • And more

Collecting donations is an important function of any non-profit organization but unfortunately most ticketing and registration systems, miss this functionality or do not integrate it correctly into the purchase fellow to make it easy and seamless for the buyer to easily add donation and checkout the donation as well as the tickets and registration in one transaction.

So, many organizations end up creating a separate, not-integrated donation system and the potential donor has to pay for their tickets or registration first, and then proceed to the donation page to make a donation and pay again.

Just imagine you could have asked the buyer if they want to add donation as they are purchasing their tickets and they could have added the donation in one-click and pay all together in one transaction.

Well, Ticketor makes this seamless and with no friction.

Besides that, donors can only pay donations without purchasing tickets or registration.

The donor can also choose to make monthly recurring donations.

What is Ticketor?

Ticketor, is a white-label, fully branded box-office and ticketing / booking system that allows you to have your own full-featured registration and ticketing system with full control over everything including buyer fees, pricing, returns, terms and policies.

You can use it for online sales, ticket booth or retail location, as well as over-the-phone sales.

Ticketor can be used for any type of event or activity that requires ticketing, admission, registration or booking such as:

  • Events
  • Classes
  • Admission to a museum, amusement park or attraction
  • Tour reservation
  • Transportation
  • Booking a service, room or equipment
  • ...

Ticketor comes at very reasonable and unbeatable price that is transferable to the buyer, and it comes with great customer support, documentation, walk-through and tutorial videos.

Ticketor is known to be the most feature-full, flexible and automated registration and ticketing system that meets the requirements for any ticketing or registration scenario.

It also allows you to collect the sales money directly using your own payment processor or PayPal account so that you receive the sales money directly and as tickets sell.

Your Ticketor website is fully mobile friendly and search engine optimized. Your website and events are submitted to Google and other search engines to make sure you get the highest visibility on the web.

You can read more about the Ticketor features at

Sign up for Ticketor

Ticketor sign up form

If you already have a Ticketor account, then sign in to your account by browsing to your Ticketor link. Otherwise Sign up on It takes less than a minute and requires no credit card.

Fill out your basic information on the sign up form, choose an address for your Ticketor portal and click on the button.

Choose any plan at this point as all the plans support all the ticketing features you may need. Moreover you can always change your plan at a later time.

Click on the sign up button to see the confirmation page.

Your ticketing and reservation system is ready and you can navigate there using the link on the confirmation page to configure it, customize it and create your events, store, gift cards, etc.

When you first land on your website, or a new page of your website, a walk-through pops up. Go through the steps to learn about your Ticketor site or the page you are on. It takes just a couple minutes and it is the fastest way to make yourself familiar with the site or that feature. It will save you lots of time down the road.

Create an event

Ticketor event creation form

Creating an event on Ticketor is quick and easy. Let’s quickly create an event.

Please note that although we use the term “event” in this video, the concept can equally apply to any activity that may require ticketing, admission, booking or reservation.

I can create the event from the quick links section, or from the “Control Panel”, “Events” button.

It pops up an “Event creation wizard” that I can use to create my events basics before going to the actual event editor that offers plenty of options and customizations.

Alternatively, I can close the pop up and use the event editor.

  • Set the event title.
  • Select the event type.

    The event can be “Online” or “In-person” . Online events can be “Live” or “On-demand”. You can use on-demand events to easily monetize your videos.

    In-person events can be “assigned seated” or “General admission” or a combination of both. “Assigned seated” events allow the buyers to pick their seat on an interactive seating chart. Ticketor offers a state-of-the-art seating chart designer tool that allows you to build any seating chart including, theater style, round-table dinner style, restaurant or cabaret style, night-club style or any combination of them quickly and easily at no charge.

  • Select or create a venue. Venue is the physical or virtual place where your event happens. For seated events, the venue also contains the seating chart.
  • Select the date and time of the event. If the event is recurring, you can set the date and time to the first recurrence and later-on set the schedule.
  • Optionally upload an image or flyer for the event
  • Set the tax or vat and social distancing setting
  • Set the prices and pricing structure.

    Ticketor price levels and variations, gives you full flexibility to create all kind of pricing. If the event is assigned seated, it also lets you set multiple prices per seat such as kids price vs adult price.

    You can add as many “price levels” and each “price level” can have as many “price variations”.

    Some example of price levels and variations are:

    • General Price
    • VIP
    • Kids
    • Seniors
    • Members
    • Time-based pricing such as
      • Early-bird
      • Last-minute
    • Group based pricing such as
      • Couples ticket
      • Family ticket
      • Group of 10 or more
      • 2-day ticket
      • Weekend pass
      • Multi-session or multi-day tickets

    Price levels and variations can have their own face price as well as the fee or the service charge that the buyer pays to you as you are the one who sets and collects the service charges and you can charge as high or as low as you like.

    They can also be “Password protected” and hidden from general public.

    Note that, you can change the pricing and the capacity at any time and the changes will be effective immediately.

  • Add a payment processor or my PayPal

    Payment processor is a financial service that allows you to charge credit and debit cards and deposits the money in your bank account. Most payment processors, except for PayPal, are behind the scene and the user doesn’t know about their name or brand.

    We support most common payment processors including Stripe, Square, PayPal, Braintree,, …. If you don’t have one, you can simply get a Stripe or PayPal account in a couple minutes and use it right-away.

    Click on Stripe or PayPal button, sign in to your account or fill out the sign up form to get a new account, and click on the button to add that to your account.

  • Finish the event creation wizard and it will take you to advanced event configuration.

    There are lots of settings and configurations that allows you to customize the event.

    Complete the event by adding the event description, fine-tune the settings, add your flyer and video.

    You can also:

    • Set the event’s sales start and end date and time
    • Specify what delivery methods are available for the event
    • Set your return or exchange/upgrade policy so buyers can upgrade their tickets or change the date without contacting you
    • Set the event categories, type and genre
    • Set the event availability, restrictions or make it available to certain group or protect it with individual passwords
    • Add questions for the buyer to answer
    • Add related events, merchandise, gift cards or donations to the pre-checkout page to up-sell and promote them
  • And finally test the event as an event buyer by going to the “purchase ticket” page and make sure everything works as expected.

Add a Donation (cause) page

Add a donation or cause to your ticketing system

You may already have a donation page in your top navigation. If you do, you can simply click on the link in the navigation to go to the page and customize the donation.

Otherwise, or if you want to add more donation causes, go to Control Panel > Account and Settings > Pages and Navigations.

Click on the “Add Item” on the main navigation or as a sub-item of the current navigation items. Then add a “Donation page” and set a title for the page.

Optionally, you can choose to hide the page from the main navigation and only link to the page from the site content or share it from your social media, newsletter or other sites.

If you want the page to show in the navigation, you can use drag & drop to re-order pages.

Click on the link to the donation page to go to the page.

Using this page, donors can read and learn about the cause, choose a pre-set or custom amount to donate and pay for the donation individually or along with other tickets, merchandise or gift-cards that your site offers.

Customize the donation page

A donation page on your ticketing system

When you are on the donation page, click on the gear icon at the top.

It will open a rich text editor, where you can explain your cause, upload pictures and add videos.

It also allows you to define the pre-set values.

Add donation to the purchase flow

Asking for donation in the checkout flow while-buying tickets

To encourage buyers to add donation as part of their purchase, you need to add it to the pre-checkout page.

The donation can either be added to pre-checkout page for certain events (if the donation is related to those events) or it can be added to the pre-checkout page for your site so it is offered as part of the purchase for any event or merchandise.

  • To add the donation to certain events, edit the event and from the Details tab > Pre-checkout section, add the donation.
  • To add the donation to your whole site, go to Control Panel > Account & Settings > Site Settings > Pre-checkout section and add the donation there.

Note: You can also add other events, merchandise or gift card to the pre-checkout page to promote them.

How does it work for the buyer / donor?

  1. The buyer / donor, can easily go to the donation page, add a pre-set amount or custom amount to their shopping cart and check it out individually or along with other tickets, merchandise or gift cards.
  2. If the buyer is purchasing tickets or merchandise, before checking out, the system suggests to them to consider making a donation. The buyer can skip the offer or they can add a pre-set or custom amount to their shopping cart and check them out together with their tickets and merchandise.

Sharing, promoting or adding to a website

Share your donation or cause page

When you are on the donation page, you can simply copy the link to that page from the browser’s address-bar.

Then you can share the link on social media, emails, website, etc.

You can also embed the donation page into any website. It can be done as a button, pop-up or embedded as iframe or WordPress shortcode. To do so, use the “Control Panel > Account & Settings > Embed” to get the code to add to your website.

Motivating sponsors and advertisers and giving them great value

Ticket with sponsolrs logos

Learn about motivating your sponsors and giving them great value in this link

What to do next and optional enhancements

Events on Ticketor

There are many things you can do to enhance and optimize your Ticketor portal. Here are a few:

  • Design your site: Change the colors, upload your logo, email header and background pictures.
  • Add merchandise or gift cards to your store
  • Make yourself familiar with the Point Of Sales (POS) page so you can sell tickets face-to-face or over the phone, in as many ticket booths or retail locations.
  • Review all Ticketor features from to learn what else are available and can potentially be useful to you.
  • Also check out the Help and Instructions page, scan the topics to know what are available and get ideas
  • Move the site to your domain or sub-domain so the address of the site will change from[Your business name] to or
  • If you have another website and want to integrate Ticketor with that, design your Ticketor site have the same feel and look as your other site. Match the items in the top navigation menu on both website so visitors can easily navigate between the two sites. Link to your Ticketor site or pages from your main site or embed the ticketing page, or any other page into the other site. If you have a WordPress site, use our WordPress plugin for integration.
  • Use the website builder features and add different type of pages such as:
    • Online store
    • Donation page
    • Gallery page (photos and videos)
    • Blog or news page
    • Reviews page
  • Also edit the text / graphic on your pages and add a beautiful slideshow banner
  • Make yourself familiar with the Gate Control app that allows you to scan tickets using any device with a camera and browser and admit buyers by scanning the barcode or QR-code on their tickets, or by looking them up by name, email, phone number or confirmation number. Gate control also supports ‘Exit and Re-entry’ so you don’t need to stamp attendees.
  • Introduce yourself to your dedicated support engineer. Ask as many questions. Ask them to review your site, evet or process. Schedule a Zoom meeting with them.