Everything about Marketing, SEO and Advertising Your Events

 

Required time: About 20 Minutes

Everything about Marketing, SEO and Advertising Your Events

This article explains everything about marketing and advertising your events on Ticketor. Most of these features are either free to you, or significantly cheaper than paid advertising.

When it comes to running a successful event, nothing is more important than marketing and advertising. Ticketor has integrated powerful marketing features into the ticketing system.

This article explains everything about marketing and advertising your events on Ticketor. Most of these features are either free to you, or significantly cheaper than paid advertising. Moreover, we believe in guaranteed results and hate guess-work. That is why we implement methods that give you guaranteed sales or it does not cost you anything.

Ticketor’s revenue structure is based on the amount of your sale. In other words, we don’t make money unless you make sales and money. As a result, it is our highest priority to provide you with greatest SEO (search engine optimization), marketing and advertising tools to make sure you can sell out every event!

Word-of-the-mouth marketing (Share & Earn)

Increase your sales by over 30%

One the most powerful marketing tools that has the potential to increase your sales by over 30% and make your event go viral, is the Share & Earn marketing feature.

If an individual is interested in your event and has purchased tickets to it, most likely he knows friends and family members who may also be interested in the event or they can influence them into buying tickets.

What makes them go the extra way to share your event with them or push them to participate in the event? A small commission is the key.

The Share & Earn feature allows you to set some commission, either a percentage or fixed amount per ticket sold. It can be set in your Site Settings page.

That is all you have to do on your side. Everything else is taken care of automatically, with no effort on your side.

When an individual purchases a ticket, they get a section on their confirmation page and confirmation email, explaining the feature with a group of “Share” buttons that allow them to share their trackable link on social media or share it through text, Messenger or WhatsApp.

If a friend clicks on the link and purchases tickets through that link, Ticketor associates the purchase with the individual who shared the link and credits their account with the proper commission amount, based on the percentage or fixed amount you have set in your settings.

The commission will accumulate in the individual’s account for as many sales that happen through their link.

The individual can log in at any time to purchase tickets to your events and can use their accumulated credit toward their future purchase to get discounted or free tickets.

Share and Earn converts buyers into Promoters and Loyal Returning Customers

The fact that they can only use the credit for their future purchases, makes the individual to come back and purchase more tickets.

The table below compares Share & Earn with traditional marketing and advertising methods such as Facebook ads, Google ads, TV, radio, newspaper or magazine ads.


Share & Earn Paid Digital or Non-Digital Ads
No fees unless you sell Fees per click, view, publication or broadcasting regardless of sales
Highly targeted toward audience who are interested in your event Hard to target
Pay in discounted tickets Pay in cash
Generates organic traffic and back-links that improve your site’s search engine optimization No organic traffic or links
Generates returning customers No returning customers
Minimal or no setup required Extensive setup, monitoring and adjusting required, often by marketing professionals
100% measurable Hard to measure
100% Risk-free Risk of negative ROI (return on investment)

Use Control Panel > Account & Settings > Site Settings > Mailing List & Marketing to set your commission amount or percentage and participate.

This feature is free and included in all Ticketor’s plans.

Optionally you can edit your confirmation page / email wording to put more emphasize on Share & Earn functionality or create pages or content that explains the feature.

Ticketor’s Ad Network

Ticketor’s ad network is another no-risk, guaranteed method that you can use to advertise your events. The network consists of a community of Ticketor-based sites and other external 3rd party advertising networks. By participating in the ads network, your events will show up as advertisement is other participating Ticketor-based sites, their newsletters and other participating 3rd-party event advertising sites.

Unlike other advertising methods such as Facebook or Google ads, radio, newspaper or magazine ads, you don’t get charged per view, per click, per publication or per broadcasting. You only get charged per sale.

In other words, you don’t pay unless you sell. And if you sell, you pay a portion of the money that you wouldn’t earn otherwise.

This makes Ticketor’s ad network a guaranteed, no brainer option to advertise your events.

Ticketor ads network, takes away all risks and guess work from you

You don’t have to worry about proper targeting, or where to advertise your events, or losing money due to negative return on investment. Everything is taken care of by the Ticketor’s ad network engine and if it does not do an optimal job, you done lose anything. You just get free exposure and free back-links.

Unless you are holding a private event or an event that you are certain it will sell out without advertisement, there is absolutely no reason to not participate in the Ticketor’s ad network

The table below compares Ticketor’s Ad Network with traditional marketing and advertising methods such as Facebook ads, Google ads, TV, radio, newspaper or magazine ads.


Ticketor’s Ad Network Paid Digital or Non-Digital Ads
No fees unless you sell Fees per click, view or publication or broadcasting regardless of sales
The system will take care of targeting and if the ads are not targeted efficiently, you don’t lose any money Hard to target – If you target inefficiently, you lose money on wasted views or clicks
Pay a portion of the amount you earn through ads, that you wouldn’t earn if you hadn’t run the ads Pay in cash
Generates organic traffic and back-links that improve your site’s search engine optimization No organic traffic or links
Minimal or no set up required Extensive setup, monitoring and adjusting required, often by marketing professionals
100% measurable Hard to measure
Risk-free Risk of negative ROI (return of investment)

Use Control Panel > Account & Settings > Site Settings > Ads & Promotions to participate.

This feature is included in all Ticketor’s plans.

As an extra, optional benefit, you can also participate in displaying ads for other advertisers and generate revenue when they make a sale through the link posted on your site or newsletter. You can choose where on your site or where in your newsletters to show ads.

Free Integrated Newsletter (Mailing list)

Your Ticketor site comes with free, integrated, powerful, and maintenance-free newsletter system. It means that as the buyers buy tickets, they can opt to join your newsletter and you can use the mailing list system to send them newsletters on a regular basis.

You can create as many templates, with replicable tags, that gets replaced with buyer’s or event’s information, so each buyer will receive a customized email with their name.

You can use the system to send frequent newsletters and announcements to all your members or the ones who purchased a specific event, to send a reminder or thank-you notes.

Using our powerful templates and replicable tags, you can easily create an email that lists all your upcoming events and can be sent out every week without any changes.

Using the email scheduler, you can schedule emails to go out at certain date and time or right-away.

The emails are tracked for performance, views and click rates and you can report on that. You can view the list of users who opened or clicked on the links in the email.

All sent newsletters have a link to unsubscribe. Besides that, the users can log in to their account to update their email preferences as well as to update their email, name, phone number or their other personal information.

This makes your Ticketor’s newsletter, maintenance-free and you don’t have to manually take care of opt-out, opt-in, or update information requests.

The newsletter is available to you, free of charge for certain number of use per week or per event, which is more than enough for any conventional use.

This feature is included in all Ticketor’s plans.

You can finally get rid of your expensive email marketing system

Text (SMS / MMS) Marketing

Besides The newsletter, you can use the same system to send out text messages (SMS) or multimedia messages (MMS) to your audience who opt in to receive text messages from you.

Text messages have higher impact and more open / view rate compared to emails.

You can use the same templating, tags and tracking system that you use for emails for text messages as well.

You can run campaigns or send regular coupons only to your text message subscribers to encourage buyers to subscribe to your SMS marketing.

Similar to emails, your SMS subscriber list is also maintenance-free. Subscribers can opt out by responding with “STOP” or they can change their preferences or update their information in account.

Push Notification Marketing

Besides emails and text, you can also send push notifications, the same kind of notifications you receive on your mobile or desktop, to your subscribers.

The notification shows up in the notification area with a clickable link that can take them to your site or event.

SEO (Search engine optimization)

Your Ticketor site and events’ pages are built with highest level and most recent SEO and Google recommendation and best practices and are built by highly experienced engineers.

Your pages are equipped with proper SEO-friendly URLs (addresses), html tags, meta data, and structured data that is recommended and understandable by Google and other search engines, even though they may not be visible on the site.

Your site comes with a proper Sitemap and Robots.txt file that guides search engines and robots on what pages to crawl on your site and how to gather information.

You site and events are submitted to Google and other search engines as soon as they are created and frequently.

It is recommended to create events as early as possible with as much details and description possible with proper keywords to allow enough time for search engines to crawl, pars and rank your events and pages.

Events created on Ticketor, usually show up on Google’s first page very quickly and high in the result-set which results in more sale and free marketing.

Reviews

Your Ticketor site comes with free with a Reviews system. Reviews are very important for credibility of your site and events. They show up on Google and other search engines and will play an important role for new patrons to make decision about your events.

Ticketor’s integrated review system, collects reviews from your verified buyers by sending out emails after the event or on the purchase confirmation page.

The system does not allow reviews from random users on the web who have not purchased tickets and so guarantees better reviews for you.

Also, your Ticketor reviews, unlike Yelp or Google reviews, are manageable by you and you can control or remove unreasonable reviews.

Having your own manageable review system is an important method to keep unsatisfied clients away from public review sites like Yelp, that you have no control over.

Coupons / Promotion Codes

You can create coupon and promotion code and distribute them through different methods such as mailing list, text messages, push notifications, etc.

Ticketor’s coupons and promotion code system is very flexible and can be used to create all kind of discounts, such as percentage, fixed amount per ticket, fixed amount per invoice, buy-one-get-one-free, etc.

You can also put limitation and restriction on coupons such as “the events the coupon applies to”, “The type of tickets it applies to”, “Minimum number of tickets or minimum Dollar amount required”, “Maximum number of tickets or maximum Dollar amount the coupon is eligible for”, “Number of times a coupon can be used”, or “coupons that apply only if the buyers have purchased all or certain number of events in a series of event”. Coupons can be generated for individuals as on-time-use, or can be generated to be used by public 1000’s of times.

Coupons can be used to encourage users to buy more tickets to an event, or buy the more expensive tickets, or to buy multiple events or all events in a season.

Coupons can also be used to give group discounts.

Coupons are also an effective method to encourage users to join your mailing list or subscribe to your text messages by sending out coupons only through those channels. For example, you can send a 10%-Off coupon only through text message to your text-message subscribers.

Coupons can be applied using a special code or can be auto-apply and apply automatically to all the purchases who meet all the coupons requirements.

Trackable Links

You can create as many trackable links for your promoters, influencers or campaigns. Ticketor tracks the traffic generated through the trackable links and attribute any potential sales to that link.

You can create trackable links for your promoters, influencers and campaigns and then report the sales generated through those links to measure your ROI for that link or campaign or to compensate the promoter or influencers.

For example, you can create a trackable link for John, a promoter, who will post the link on his site, newsletter or social media, You create another link for a Facebook post or campaign to measure the performance of that post or campaign.

Bundles and Groups

Ticketor allows you to bundle events together and sell them as a bundle, potentially at a discounted price to encourage the buyers to buy tickets to more events. You can apply the discount only if the buyer has purchased all or a minimum certain number of events in the bundle.

You can also offer group pricing, such as “group of 10 or more”, “Family of 4”, “Couples”, “Whole table” to encourage your buyers to buy more tickets.

Time-Sensitive Pricing

You can create multiple levels of early-bird pricing to encourage buyers to purchase their tickets earlier.

Content, Pages and Landing Pages

Contents are not only important for your SEO (search engine optimization) but they are also important for the buyers to get enough information.

With Ticketor you can create SEO-optimized, user-friendly, beautiful content pages and landing pages or add description to your events, containing text, video and images, that help you convert more prospects.

You can create as many content pages to explain your company, events and practices and to encourage buyers to engage in the activities you favor.

We recommend you create content around Share & Earn functionality, explaining the feature and encouraging buyers to participate. Also create content that encourages users to join your mailing list or subscribe to your text (SMS) or push notifications, optionally rewarding them with some coupons, discount or privileges such as early access to events and tickets.

Google Analytics

Your site can be integrated with your Google Analytics account so you can get detailed analytics for your site and pages including traffic information, demographic, devices used, …

Facebook Pixel, Google-Ad Tracking

Facebook pixels or Google Ads tracking code can be added to your site to measure the conversion and performance of your campaigns.