Case Studies: How Ticketor saved our clients big money!

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Venue: The Warfield (San Francisco)

Event: xxxxxxxxxx

Description

Our client has held an event in The Warfield (San Francisco) venue. They sold their tickets through the venue's recommended ticketing company (axs.com).

Our analytics team created this case study based on their sales experience using axs.com that compares selling the same event on axs and Ticketor.

Using Ticketor, client could have raised their ticket price from $25 to $35 without affecting buyers just by reducing their ticketing cost. It would have resulted in up to $27,562 extra revenue while providing much better user experience.

Tickets sold on axs.com

Screenshot of the sales page on axs.com

Event:	xxxxxxxxxx
Venue:	The Warfield (San Francisco)
Selling Website:	ticketmaster then redirect to axs
Face Price:	$25
Buyer fees:	$9.5 - $15.5 (Avg: 12.5) (Based on delivery method)
Organizer fee:	5%
Venue Capacity:	2250
Total ticketing cost (Apr.):	$30,937 (36%)
User Experience:	Redirect from the band's website to ticketmaster and the to axs.com with 3 different designs 7 step to complete the purchase Filled CAPTCHA Rushed check out (5 min.) Paid $9.5 to $15.5 extra

Same event when sold on Ticketor

Event:	xxxxxxxxxx
Venue:	The Warfield (San Francisco)
Selling Website:	Your website/domain name
Face Price:	$25
Buyer fees:	$1.5 Including credit card processing fees and Assuming you transfer all fees to the buyer
Organizer fee:	$0.0
Venue Capacity:	2250
Total ticketing cost (Apr.):	$3,375 (6%)
Total Saving:	$27,562
User Experience:	Checkout on the band or organizer website with their branding No CAPTCHA No rushed check out Paid only $1.5 extra

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Venue: Crystal Ballroom (Portland - OR)

Event: xxxxxxxxxx

Description

Our client has held an event in Crystal Ballroom (Portland - OR) venue. They sold their tickets through a 3rd party website, etix.com.

Our analytics team created this case study based on their sales experience using etix.com that compares selling the same event on eTix and Ticketor.

Using Ticketor, client could have raised their ticket price from $18 to $21 without affecting buyers (just by reducing their ticketing cost) while providing much better user experience. Moreover client would have get access to the sales fund before the event as the tickets where selling which would have eliminated the need of an investor.

Selling on Ticketor would have also resulted in a mailing list of fans that will save client advertising dollars for future events.

Tickets sold on eTix.com

Screenshot of the sales page on eTix.com

Event:	xxxxxxxxxx
Venue:	Crystal Ballroom (Portland - OR)
Selling Website:	eTix.com
Face Price:	$18
Buyer fees:	$4.75 (Min fee. If there is no delivery fee : $4.5)
Organizer fee:	Unknown (Assuming 0.00)
Total ticketing cost (Apr.):	21%
User Experience:	Redirect from the organizer's website to etix.com with a totally different design No seat selection option Filled CAPTCHA Rushed check out (5 min.) Paid $4.75 extra

Same event when sold on Ticketor

Event:	xxxxxxxxxx
Venue:	Crystal Ballroom (Portland - OR)
Selling Website:	Your website/domain name
Face Price:	$18
Buyer fees:	$1.10 Including credit card processing fees and Assuming you transfer all fees to the buyer
Organizer fee:	$0.0
Total ticketing cost (Apr.):	6%
Total Saving/Ticket:	$3.65
User Experience:	Checkout on the band or organizer website with their branding No CAPTCHA No rushed check out Paid only $1.10 in charges Seat selection even in round-table venues